Information published on 21 July 2020 in the UIC electronic newsletter "UIC eNews" Nr eNews.

Germany: DB Schenker campaign #WeKeepEuropeMoving: Europe heads for the new normal

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  • Covid-19
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Consistent operations during the Covid-19 crisis thanks to stable processes, customer proximity and innovative strength - Support for the journey back to ‘new’ normality - Pan-European campaign sets an optimistic signal

Europe’s economy is restarting again. As a strong supporter during the Corona crisis, DB Schenker, with its dense network of logistics centres and branch offices, is now making it easier for companies to make a fresh start. This message is the focus of a new Europe-wide multimedia campaign for which the logistics provider has branded 1,000 trucks in its fleet with the hashtag #WeKeepEuropeMoving.

“We are Europeans and over many years we have lived and breathed what Europe stands for,” said Helmut Schweighofer, CEO of the European Region at DB Schenker. As Europe’s largest provider of logistics services, the company operates 430 offices and the most extensive network of subsidiaries. In keeping with the motto “never further than 100 kilometres away from our customers” DB Schenker has a major responsibility for a new normality after the crisis, said Schweighofer. “We want Europe and our customers to emerge in a stronger state. And we have been doing our homework to achieve this.”

Continuity and optimization ensure reliable operations

The Logistics specialist has reinforced its processes and adhered to its investment plans throughout the crisis. This attitude clearly paid off: “We kept driving, with the same level of best in class quality. Even when the borders were closed,” said Cyrille Bonjean, Executive Vice President Land Transport Europe. Information tools developed especially for this kind of crisis ensured that the customers always had full control of their merchandise and were able to plan properly, even at the peak of the lockdown. However, the digital, contact-free processes guaranteeing secure safe and timely delivery will endure well beyond the crisis. Furthermore, over the past months, DB Schenker has opened new logistics centres in several European countries.

“This not only enables us to provide our customers with even better services. It also means that we are well prepared for emergency situations. Once the borders were opened, we were ready to start our new, secured ’normal’ services immediately,” added Bonjean. Since then, even System Premium has been restarted, a service with a money-back guarantee in case of delays.

DB Schenker campaign sets the course for the new normal

The employees, the drivers and their trucks are the heroes of the DB Schenker campaign. They talk about their activities during the lockdown – in social media-ads, e-mailings and video spots. The hashtag is being carried by more than 1,000 of the 31,000 DB Schenker trucks that are on the road in Europe every day.

(Source: DB Schenker)