TopRail members and ETOA (European Tourism Association) have joined forces to present a day’s programme to promote rail travel in the context of leisure tourism for European citizens and inbound visitors.
The initiative consists of a one-hour open broadcast event at midday and a training programme in the afternoon.
Online broadcast: 18 May 2021
Are you interested in pan-European rail tourism?
The purpose of this online event is to raise awareness and to encourage engagement between rail sector and trade actors in order to promote rail travel in the context of leisure tourism for European citizens and inbound visitors.
Looking ahead to 2030, this broadcast discussion of industry experts will explore the opportunities for the sustainable development and recovery post-Covid 19. Against the background of the climate emergency, the creation and distribution of new leisure rail travel products will be discussed with best practice examples drawn from international and intra-European case studies.
This session will act as an introduction to subsequent training and commercial events organised by TopRail and ETOA for the development of European rail tourism.
Please join the broadcast using the following link: https://youtu.be/g22O0eh395Q
TopRail Travel Trade Training: 18 May 2021
We are delighted to offer you access to an online travel trade training workshop on Tuesday 18 May 2021. We have partnered with ETOA to bring together experts from the leisure tourism industry to share and engage with rail operators on topics including: product development & sustainability, planning, distribution and operations. This is all against the backdrop of recovery from the Covid-19 crisis and in line with the ever-closer development of rail as an integral part of leisure tourism.
Access to this training is offered free of charge to TopRail members – check out the agenda and sign up today.
For more details please visit: https://uic.org/events/connecting-tourism-and-rail-sustainability-challenges-and-business
What is TopRail?
TopRail is a UIC project that actively promotes railway tourism products by increasing the visibility of service offerings. This is accomplished by fostering close collaboration between stakeholders and their customers to encourage railway tourism opportunities. Railway tourism is able to offer a wide range of tourism alternatives combining exclusivity, technology, luxury and sustainability whilst contributing to fostering local economies.