Taiwan’s number one kids’ channel, Cartoon Network, has teamed up with Taiwan High Speed Rail Corporation to launch the Cartoon Express, an exciting new passenger experience on the island’s train network.
At the unveiling ceremony in Taipei on July 21, kids from under-privileged backgrounds were invited to be among the first passengers to climb aboard and experience a journey of a lifetime. The children especially loved seeing their favourite TV characters from series including The Amazing World of Gumball, Oggy and the Cockroaches, Ben 10 and The Powerpuff Girls come to life.
As the train pulled out of the station for its inaugural journey, Cartoon Network mascots introduced travellers to the train’s unique features, while announcements were made using the voice of Jake the dog from the hit comedy Adventure Time. Jake also features in the design on an on-board post-box, and passengers are encouraged to mail Cartoon Express postcards to their friends and families. The kids also played a Cartoon Network-inspired bingo game.
Sunny Saha, Turner International’s Senior Vice President and Managing Director, South East Asia Pacific, said, “The Cartoon Express is going to bring fun and happiness to thousands of passengers. To see Cartoon Network’s famous characters splashed on the inside and outside of this remarkable train is truly impressive, and travelling in Taiwan will never be the same!”
In a world first for Cartoon Network, the branded-train will run along the west coast of Taiwan, from the national capital Taipei to the southern city of Kaohsiung. It is estimated that several hundred thousand passengers will board the Cartoon Express during the campaign period.