Five Awards for Attica Group in Tourism Awards 2019
Gold in category “Innovative Concept”
Gold in category “On Line Strategy”
Silver in category “Loyalty Programs”
Silver in category “Storytelling Experience”
Silver in category “Social Media Presence”
Attica Group, the parent company of SUPERFAST FERRIES, BLUE STAR FERRIES and HELLENIC SEAWAYS, is proud to announce that it has been awarded with 5 prizes in Tourism Awards 2019, organised by Boussias Communications.
In the awarding ceremony that took place on 9 April, in the presence of more than 700 executives and celebrities from the industry, Attica Group received the following awards:
- Gold award in category “Innovative Concept” – Eurail – Interrail Greek Islands Pass for 5 Domestic Destinations
- Gold award in category “On Line Strategy” - Online Performance Marketing SUPERFAST FERRIES
- Silver award in category “Loyatly Programs” - SEASMILES Loyalty Scheme
- Silver award in category “Storytelling Experience” - Action “The Unseen Beauty of the Aegean” BLUE STAR FERRIES
- Silver award in category “Social Media Presence” - Helenic Seaways’ Social Media
The Gold award in category “Innovative Concept” refers to the railway “Eurail and Interrail Greek Islands Pass for 5 Domestic Destinations” by ATTICA GROUP, which are valid for ship travel in 5 Greek islands of choice. This is an innovative product, which has already reached the Top 10 of preferences for railway passengers in Europe.
The Gold award in category “On Line Strategy” refers to the fully targeted Performance Marketing strategy applied by SUPERFAST FERRIES, which led to an increase in Online bookings during 2018.
The Silver award in category the “Loyalty Programs” refers to the Seasmiles Loyalty Scheme for best practices in building trust relationships with member passengers and offering travel deals and privileges.
The Silver award in category “Storytelling Experience” refers to the Action “The Unseen Beauty of the Aegean” by Blue Star Ferries, which aims at showcasing the cultural heritage of the Aegean islands through the promotion of photos depicting the manners and customs in our islands.
The Silver award in category “Social Media Presence” refers to the multi-faceted and dynamic presence of Hellenic Seaways on social media channels, which resulted in a significant increase in fans, as well as the effect on the public.
Attica Group is engaged in passenger shipping through SUPERFAST FERRIES, BLUE STAR FERRIES, HELLENIC SEAWAYS and AFRICA MOROCCO LINK, operating 30 vessels providing modern, high quality transportation services in Greece and abroad. Attica’s vessels serve 60 unique destinations in four countries, connecting 71 ports transporting over 7mln. passengers, 1mln. private cars and 400,000 trucks per year.
(Source: Attica Group)