Tuesday 24 January 2017
News from UIC Members

Japan: Promoting JR East Groupʼs inbound initiatives

Ongoing activities to create an environment that accommodates foreign visitors

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East Japan Railway Company will introduce Japanese-English bilingual station numbering displays and announcements to in-train information service systems (in-train Visual Information Service (VIS) and LED monitors (LED) installed above doors) and in-train automated announcements. In addition, multilingual emergency information service will be introduced, in voice and text formats, to VIS-equipped trains operating in the Tokyo metropolitan area.

In collaboration with JR Hokkaido and JR West, JR East will expand the scope of trains covered by JR-East Train Reservation, its online seat reservation service for foreign visitors. To ensure a more comfortable experience at stores in railway stations, activities will be undertaken to create a better sales floor through such measures as providing store information in multiple languages. As part of these activities, information delivery and purchase bonus campaigns will be launched at Ueno Station, Shinagawa Station, Tokyo Station, and Sendai Station.

(Source: JR East)

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