INTRODUCTION
The questionnaire is meant to gather your needs for communication services which will be included in the UIC’s Communication Plan 2024.
The overall communication strategy is in line with the UIC work programme for the period 2023-2025.
Each UIC service, department and/or direction is therefore kindly invited to provide a key message, as well as an appropriate narrative to illustrate their added value.
In each UIC region, appropriate messages will have to be developed too. A region-by-region narrative will be prepared in coordination with the UIC regional coordinators.
Reminder :
- UIC has 2 types of narrative : a technical narrative and an advocacy approach [1] .
- To accelerate action for more sustainable mobility, 3 key enablers are needed :
- Technologies at hand
- A new transport paradigm
- Rail as the backbone of mobility together with other modes of public transport.
Example of key message and narrative :
“Integrated ticketing, advanced Telecoms (UIC FRMCS) and autonomous driving are about to be available. Digital technologies and green initiatives can be combined in a way that reinforce each other to advance sustainable development. The UIC, with its members, is committed and ready to make the change.”