Customer centricity – Evolutionary scenario
The UIC Passenger Department is eager and delighted to be holding the sixth Training on Commuter and Regional Train Services, in-person, in Athens hosted by Hellenic Train.
The training will be focused on the Customer Centricity – Evolutionary Scenario.
Objectives
- Offer an accurate and comprehensive overview of Commuter and Regional Train Systems all around the world and the latest challenges these services face to the new passengers’ behavior;
- Provide trainees with all the information needed to facilitate decision-making on the subject of Commuter and Regional Train Systems;
- Give a global vision of Commuter and Regional Train Services on the system regarding the evolutionary scenario with a customer’s centric approach;
- Foster exchange of experience and information about the latest developments in this field.
Target groups
The training is targeted at:
- Managers in decision-making positions in the transport sector in general and in the railways in particular;
- Ministries, local or regional authorities, advisory bodies or agencies;
- Universities or associations ;
- The experience tells us that it is also very convenient for young employees in railway companies to start give them worldwide vision of the sector and creating their international network.
Conditions for participation
- The course is targeted at people interested in acquiring a comprehensive overview of the commuter and regional train systems
- Course participants do not need to have prior knowledge of any specific subject relating to commuter and regional train systems
- Therefore, we wish to make attendance mandatory for ALL sessions.
Every participant will receive a certificate.
Venue
WYNDHAM GRAND, Athens
2, Megalou Alexandrou street
104 37, Athens
Tel: +30 216 8009900 https://www.wyndhamgrandathens.com/
Programme
The main items regard :
- Trends and changes in customer’s regulation ;
- Trends and changes in regional train service’s contracts ;
- Trends and changes in journey experience.
Lectures, dynamic design thinking session and technical visit… a great opportunity for improving competences and enlarge international networking.
Detailed program:
Day 1. 25 October (from 09:00 to 17:20)
Opening
- Maurizio Capotorto , CEO, Hellenic Train
- Federica Follesa, UIC CRTS Chair
- Marc Guigon, UIC Passenger Director
TOPIC I: TRENDS AND CHANGES IN CUSTOMER RIGHTS
CRTS around the World
- Raffaele Alfonsi , CTO, UNeed.IT
EU Legal Framework Customer Rights
- Nina Scherf, Legal Advisor, CIT
- Ioanna Tsiparikou , President, Regulator Autorithy for Railways (RAS)
Rights/Procedure in case of cancellation or delay
- Roland Schmidt, Senior Referent Pricing and Cooperations, DB Regio AG
- Sakurako Aoki , Senior Manager, JR East
- Luc Favre , Customer Experience CRTS Manager, SNCF
TOPIC II: TRENDS AND CHANGES IN REGIONAL TRAIN SERVICE CONTRACTS
Overview worldwide PSO (Passenger Service Obligations)
- Andrea Giuricin , CEO TRA consulting
- Theodoros Tolias , Commercial Director of Passenger Transportation, Hellenic Train
- Hasan Emre Yücel , Division Manager Passenger Department, TCDD Taşımacılık A.Ş.
Relationship with institutional client and KPI
- Ahlam Janati, Head of Passenger Market Study Service, ONCF
- Ernesto Sicilia , Managing Director Trenitalia UK
- Federica Follesa , Head of Public Service Obligation, Trenitalia S.p.A.
SOCIAL DINNER
Day 2. 26 October (from 09:00 to 17:30)
TOPIC III: TRENDS AND CHANGES IN JOURNEY EXPERIENCE (INFORMATION IN CASE OF DISRUPTION AND MULTIMODALITY)
Information in case of disruption/Use of Social Network/Social Caring
Design Thinking Dynamic Session organized by EELISA and Accenture (dynamic session with participants on a real case study) introduced by Federica Follesa, UIC CRTS Chair
- Federica Follesa, UIC CRTS Chair
- Fabiano Ferra, Digital Marketing Senior Manager, Accenture
- Michela Cuozzo, Digital Marketing Consultant, Accenture
- Oriol Juncadella, Operations Director, FGC
- XUE Rui, Research Assistant, China Academy of Railway Sciences Co. Ltd
Multimodality/MaaS
- Maria Mavroudi , Commercial Director, AFCS Project Manager, Athens Urban Transport Organisation
- Georgia Ayfantopoulou, Hellenic Institute of Transport (ΗΙΤ) of CERTH
- Magdalena Bodalón, General Director Organisation and Resources, INECO
- Magnus Just Hansen, Senior Executive Assistant and EU & International Affairs Manager, DSB
- Fulvio D’Aloio Cascone, Digital Development Executive, IBM Consulting Italy
Day 3. 27 October (from 09:00 to 13:30)
WELCOME SESSION
- Federica Follesa, Chair, UIC CRTS
TOPIC III: TRENDS AND CHANGES IN JOURNEY EXPERIENCE (KPIS AND ROLLING STOCK)
How to measure customer experience, UIC Customer Experience best practices
- Joaquin Botella , Chief Technical Engineer – Railways, Sener
How to measure customer experience, Information and quality experience
- Carlos Romero , PhD Civil Engineering - Teaching Assistant, Universidad Politécnica de Madrid
Customer centricity-customer satisfaction in Trenitalia
- Monica Rossini – Strategy Direction – Market research analyst, Trenitalia
Rolling Stock in Commuter and Regional Train Services – overview and latest trends for new fleets, seen from an operator
- Michael Beckmann, Vice-President Rolling Stock, DSB
Rolling Stock from the industry perspective
- Marco Sacchi , Senior Director - Global Platforms & Innovation - Rolling Stock, Hitachi Rail.
CLOSING SESSION
Wrap up session and delivery of certificates to the participants
- Federica Follesa, Chair, UIC CRTS
- Marc Guigon, Director, Passenger Department, UIC
Speakers
Sakurako Aoki |
Georgia Ayfantopoulou Dr. Georgia Ayfantopoulou, Research Director at the Hellenic Institute of Transport (ΗΙΤ) of CERTH with experience for over 25 years in transport systems planning, management and optimization. Always focusing on new technology implementation, as enabler for transforming transport and mobility systems, her work emphases on: |
Michael Beckmann Michael is the Vice President of Rolling Stock at DSB, the Danish State Railways, where he is in charge of the rolling stock fleet and also the company’s railway infrastructure. This includes integration of new rolling stock, disposal of old rolling stock, investment planning and contract management of the maintenance contracts. Before coming to DSB, Michael worked at Bombardier Transportation in various roles, including portfolio head for tram projects and Group Vice President for Strategy. |
Michela Cuozzo Digital marketing consultant in Accenture Song. Along her career in marketing - started in 2016 - she deepened her expertise in social media strategy, working for a wide range of industries, including Travel & Transportation and Public Administration sectors. She collaborates with Trenitalia Regionale to support the brand’s social media project, by supervising brand reputation monitoring and assuring the correct functioning of social care technologies. Graduated in Economy, she then took a master in Marketing Management at LUISS Business School in Rome and a course in International Marketing and Logistics at ESSCA School of Management in Budapest. |
Fulvio D’Aloia Cascone |
Hasan Emre Yücel |
Luc Favre Luc Favre has been working for 15 years for SNCF exclusively in the passenger rail field (mass-transit, regional and long-distance). He held different positions at both operational and strategic levels. He has assumed managing positions as well as support positions at headquarters. Luc is customer-oriented and focused on improving customer satisfaction. |
Fabiano Ferra |
Federica Follesa In Ferrovie dello Stato Italiane - then Trenitalia - since 1998, she is head of PSO (Public Service Obligation)’s contracts, Fares, Terms and Conditions for the Regional Business and Intermodality development Department. She has been involved in many international activities within the UIC and UITP Associations. Currently she is Chairwoman for the Commuter and Regional Train Services group in UIC and member of Urban, Suburban, Regional Railways Committee in UITP. |
Andrea Giuricin Adj.Prof. Dr. Andrea Giuricin is CEO of TRA consulting, a strategic consultancy company based in Barcelona and Milan with international customers from Europe, Middle East, Asia, America working with the top management (CEO and President) in the strategic and operational decisions. |
Marc Guigon Marc Guigon is Passenger Director at UIC (International Union of Railways). |
Magnus Just Hansen |
Oriol Juncadella-Fortuni
|
Carlos Romero |
Monica Rossini |
Nina SCHERF Senior Legal Advisor, CIT |
Roland Schmidt |
Ernesto Sicilia London-based since 2016, Ernesto acts as Managing Director of Trenitalia UK Ltd. He has led operations for the company’s entry into the UK rail market when it acquired Essex train operator c2c in February 2017. |
Theodoros Tolias
|
Ioanna Tsiaparikou |
Rui XUE |
Registration
- Registration fee is 700 Euros (500 euros for UIC Members)
- Fee includes all training sessions, full working documents, lunches and a social dinner.
- Fee does not include Hotel accommodation and dinners