NEW TICKETS FOR NEW BEHAVIOURS WORKSHOP
16-06-2023, ONLINE FROM 09:30 TO 13:00 CET
The UIC CEMP (Customer Experience Platform) is glad to invite you to a webinar online about the new tickets for new behaviours to learn and exchange about what are the new trends and challenges from different experts.
The railway industry is constantly evolving to meet the changing needs and expectations of modern travellers. The COVID-19 pandemic has created new challenges and opportunities for railways as remote working has become more prevalent, and many people are no longer commuting daily. Railway companies are seeking ways to adapt their services to meet the changing needs of customers, and one of the ways they are doing this is by offering new types of tickets and fares.
In response to remote working, part-time or more flexible season tickets or pay-as-you-go tickets have emerged as a cost-effective option for remote workers who only need to commute to the office a few times per week. On the other hand, operators have also had to adapt and make their commuter and regional train offerings more flexible in order to attract new customers to their services, whether for business or leisure purposes.
In conclusion, new tickets and fares are an important way for railways to adapt to changing customer behaviours and expectations. By offering a range of ticket options, railways can meet the needs of a diverse range of customers and ensure that their services remain relevant and valuable. The rise of remote working has created new challenges and opportunities for railway companies, and they are actively seeking ways to adapt and stay competitive in a rapidly evolving market.
Agenda
Scheduled from 09:30 to 13:00, online
Welcome
Vanessa Pérez Miranda, Senior Advisor UIC Passenger Department
First session
- DSB’s flexible commuter card, Magnus Just Jansen, Head of International Affairs, DSB, Denmark
- New product Flexabo, Patrick Ledoux, Market Manager for commuters’ traffic, SCNB, Belgium
- Demand management and dynamic pricing, Andrike Mastebroek, senior pricing consultant and Noor van den Hurk, product owner Pricing & Revenue management’, NS, The Netherlands
- CFL’s tariff structure in 1st class, Jérôme Weyrich, fares advisor, CFL, Luxemburg
- Tariff reform in Hungary, Ágnes Orosz, International Relations Expert, MAV START, Hungary
Round Table
Moderated by Joaquin Botella, Chief Technical Engineer – Railways, Sener
- New Tariffs for new behaviors in Italy, Federica Follesa, Head of PSO (Public Service Obligation)’s contracts, Fares, Terms and Conditions for the Regional Business Department, Trenitalia, Italy
- More flexibility for higher customer satisfaction and higher revenues, Stefan Germann, Head of Analysis and Revenue Protection, SBB, Switzerland
- Deutschland-Ticket – one country, one product, Roland Schmidt , Senior Pricing Expert on tariffs and PRR’DB, DB, Germany
Round table
Moderated by Joaquin Botella, Chief Technical Engineer – Railways, Sener
Fireside chat with UIC Customer Experience and Commuter and Regional Train Services Chairs
- Jörg Ostwald, UIC Customer Experience Platform, Chair
- Federica Follesa, UIC Commuter and Regional Train Services Chair
Closing Remarks
Jörg Ostwald, Head of Product, Services and Events, SBB and CEMP chair
Registration
More information about UIC Customer Experience is available here https://uic.org/projects/article/cemp
For more information, please contact Vanessa Pérez Miranda, perez@uic.org