The third TopRail forum will be held online on 26 October and will focus on “Railway and tourism: a cultural perspective”. The event is coordinated by UIC TopRail members and the RAILtoLAND project, co-funded by Erasmus+.

Rail plays a significant role in developing a destination’s attractiveness and acts as a catalyst for territory branding. Not only does it possesses natural, historical and patrimonial value, it also contributes to the development of local communities, facilitating job creation, improved living standards and opportunities for cultural exchange.

The key issue to be addressed during this workshop is the landscape as a tourist resource, which is especially relevant to the development of entrepreneurial actions in the railway system and improvement of the traveller experience. When travelling by rail, customers are attracted by natural beauty, as well as cultural and historical assets such as tunnels and bridges. It is the combination of the uniqueness of the landscapes, the beauty of the train carriages and the onboard experience that creates an extraordinary experience for travellers.

The main questions to be tackled during this workshop are:

How can the rail industry and cultural and heritage bodies better coordinate their efforts and competencies in order to foster product branding as well as territorial attractiveness and tourism development?

What are the tools that can be used to create quality and valuable experiences for potential customers in their tourism journeys by rail?

How can digitalisation help to add value to the landscape and improve the customer experience?

The event offers an opportunity to compare best practices in the rail sector throughout the world and is aimed at strengthening cooperation among members and partners.

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More details on the agenda will be available soon on the dedicated webpage. To register for this event, please go to https://uic.org/events/railway-and-tourism-a-cultural-perspective